Written by Marco Ruiz on , revised
Most people who want a licence start the same way. They type "driving school" and the name of their town into Google, or "driving school near me". They look at the map, open two or three profiles and message the one that answers their questions first: price, theory class times and how long it takes.
If your driving school only has a Google profile and a Facebook page, those questions go unanswered and the student asks the school next door.
Your competitors are already online
Bigger driving schools and chains usually have websites with prices, licence types, online enrolment and practice tests. When someone searches "driving school [your town]", they can easily show up before you, and a Google Maps listing with a Facebook page can't answer what their websites do.
What a driving school website should include
- Licence types with a description and approximate prices
- Online enrolment form (or at least a contact form)
- Pass rates as a selling point (only if they're real and you can back them up)
- Instructor profiles (students want to know who they'll learn with)
- Current theory class timetable
- Real reviews from students who already passed
- WhatsApp button for quick questions
Run your own numbers
Think about what a student who does their full B licence with you brings in, and compare it with what a website costs: from €349 as a one-off payment, or from €39/month if you'd rather pay monthly (prices exclude VAT). I won't promise how many students it will bring. Do the sum with your own price: if the website brings in one or two students a year who wouldn't have come otherwise, you'll know whether it pays for itself.
Students who pass tend to recommend the school to friends, and those friends look you up on Google too.
Which option suits you
One-off payment, VAT not included
One-page landing
One page with the essentials: what you do, prices, hours, map and a WhatsApp button.
from €249
Website up to 5 sections
Home, services, prices, about and contact. Fast on phones and linked to your Google profile.
from €349
Website with online bookings or appointments
The full website plus a booking or appointment calendar, automatic confirmations and a panel to manage them. The final price depends on services, staff and opening hours.
from €700
Online shop up to 50 products
Catalogue, basket, card payments and an orders panel. More products or integrations are quoted separately.
from €990
Maintenance (optional)
domain, hosting, SSL, backups and technical fixes
from €15/monthor from €150/year
Or paying monthly, VAT not included
Website Pack
Website up to 5 sections, domain, hosting and SSL, Google profile set up, WhatsApp button and map, 1 content change per month.
from €39/month
no setup fee
Website + Google Pack
The Website Pack plus profile management (2 posts a month), replies to every review, review kit with QR code and a monthly report.
from €59/month
no setup fee
All-in-one Pack
All of the above plus a 24/7 WhatsApp assistant in Spanish and English, online bookings or appointments and WhatsApp reminders.
from €99/month
+ €99 setup
12-month minimum term (without it, +€10/month). After that, the website and domain are yours.
Full price list and terms on the prices page (in Spanish).
For most driving schools the one-off website from €349 is enough: licence types, enrolment form, WhatsApp button and map, linked to your Google Business Profile. Maintenance is optional, from €15/month.
Monthly options:
- Website Pack (from €39/month): the same website with domain, hosting, SSL and your Google Business Profile set up.
- Website + Google Pack (from €59/month): plus monthly management of your Google profile, replies to every review and a review kit to ask students who passed for a review.
- All-in-one Pack (from €99/month + €99 setup): plus a 24-hour WhatsApp assistant that answers questions about prices and timetables, online appointments and automatic WhatsApp reminders.
Packs have a 12 months commitment (without commitment, +€10/month) and, once you complete it, the website and domain are yours. All the details are on the pricing page, and what a driving school website includes is on the driving school website service page.