Local SEO: getting into the three businesses Google shows on the map
A profile from years ago with 3 photos, half the opening hours and no description: a very common case. What to fix there, on your website and in your reviews.
8 min read
16 guides
Guides for small businesses
What I explain to my clients when they ask about Google profiles, local search, websites and what they cost. With the steps and the sources, for a business in any town in Spain.
For any business
Google, websites and prices. What I explain here applies to a bar as much as to a clinic.
Google Maps and local search
Before ChatGPT can recommend your business, it has to read your website
ChatGPT uses its OAI-SearchBot crawler to show websites in its results, and it can't read your Instagram stories. What AI reads and what your site needs.
3 min read
Your website
What having no website costs you: work it out with your own numbers
An example: 200 local searches a month and 4 new customers at €120 each make €480 a month for a competitor. Redo it with your figures; a website is from €349.
6 min read
Seven website mistakes I keep seeing, from hidden phone numbers to no HTTPS
Photos uploaded at 5 MB straight from a phone and a number only on the contact page: the 7 mistakes I see most on local business sites, with fixes.
6 min read
What it costs
How much a website costs: €3,000+ at an agency, from €349 one-off with me
On Wix you pay up to €300 a year and build it yourself; an agency charges €3,000 to €15,000 or more. My prices: from €349 one-off, or from €39/month.
6 min read
A law firm website needs one page per practice area, because that’s how clients search
Someone in Getafe gets a dismissal letter and searches “employment lawyer Getafe”. What your law firm website needs so that person decides to call you.
6 min read
Parents check an academy's timetable and prices before they ever call
Parents search “maths tutor” plus their town when the first marks come home. What your academy website needs: timetables, prices and enrolment. From €349.
6 min read
Direct bookings for your rural house: at 15%, two nights at €120 cost you €36
Worked example: 80 nights a year at €100 with a 15% commission is €1,200 a year. What a rural accommodation website needs to take direct bookings.
6 min read
Driving school websites: learners message whoever answers price and timetable first
Chains and bigger driving schools show prices, licence types, online enrolment and practice tests on their websites. What yours needs to compete with them.
2 min read
One page per treatment and guide prices: what a dental clinic website needs
People search “dental implants” plus their town, not just “dentist”. What a dental clinic website needs: a page per treatment, guide prices and reviews.
5 min read
People search for a physio by their symptoms: what a physiotherapy website needs
“Physiotherapist lower back pain Valencia”, “dry needling Palma”: that is how patients search. What a physiotherapy website needs to rank and get bookings.
5 min read
Before joining a gym, people check its website: timetables, prices and a trial class
Search “gym in Alicante” and Google shows websites and Maps listings, not Instagram. What a gym website needs to turn those searches into new members.
5 min read
Estate agents: on Idealista your listing sits next to everyone else’s
The same property can be listed by 3 agencies on Idealista, and buyers compare prices. What your own website needs to win sellers and buyers. From €349.
6 min read
Hair salon website or Treatwell: 25% on new clients versus your own bookings
Treatwell charges 25% plus VAT on the first booking of each new client from its marketplace. What a salon website needs to take bookings with no commission.
6 min read
What a restaurant website needs when people search “bars”, not your name
People who don’t know you search “restaurants” or “bars”, not your name. What a restaurant website needs: an up-to-date menu, table bookings, hours and a map.
6 min read
Vet clinic website: what a dog owner needs to find at 11 pm
Someone with an iguana wants to know you treat it before calling. What a vet website needs: an emergency number on every page, species and online bookings.
5 min read
Can’t find your case?
Tell me what business you run and I’ll tell you where I would start. I usually reply the same day.
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or call 633 34 95 88